© Ella Ling

Venus Williams - Miami 2012 - 5

Five things about the relaunch of Venus's clothes label


Five things about the relaunch of Venus Williams’s clothing label EleVen:  

Venus Williams celebrated the relaunch of her clothing label EleVen with a garden party in the Hamptons. Guests were offered vegan food and fruit smoothies, and given the chance to play some tennis with Venus. “Only vegan snacks were served at the event,” noted one report of the party, “in a nod to the plant-based diet Williams has adopted following her diagnosis with Sjorgen’s syndrome.”

Venus, who wore a floral dress, disclosed she had always wanted to design flower-print sports clothes. “I’m living the dream,” she told The Wall Street Journal.

EleVen’s original retail partner filed for bankruptcy, which is why she is relaunching the range.

She sketches in children’s notebooks. “I have a soft spot for all things Hello Kitty, and the notebooks are my sketch pads,” she said.

EleVen now has menswear, too. “When I designed the men’s collection, I asked myself, ‘what would a guy that I want to go out with wear?’ The answer is something classic and effortless.”